I wont start saying that "content is king" (or queenaccording with the revolution we are going through with our language), nor that "one cannot not communicate".I will only say that to reach the heart - and mind - of people that we want to talk with, we have to choose the right language and channels,knowing exactly what direction we want to take, what we want to convey and whybut first and foremost to whom we are talking to.How? Relying on a professional. And here I come. What do I do, exactly?

◦ Design
The structure of content, textual and visual, making sure that they are useful, pleasant to read and accessiblemeeting user's browsing habits and needs.

◦ Copywriting
I find those words and tone of voice that are more suitable to tell your services, products and projects. Always considering SEO and UX principlesrules and principles, I create contents that get indexed well, while being easy to read and to understand .

◦ For which channels?
Mainly website, e-commerce, blog, e-mail, social media and advertising. Plus, I can design contents (copywriting and layout) for other channels and supports, like presentations and brochures.

Texts, images, colours, format, positioning, fonts and micro-texts are some of the main factors that impact on User Experience. That's why UX Writing - the combination between User Experience and Copywriting - is so important ..

◦ What is about?
UX Writing means to write texts that can help users having a better experience online, designing contents that can guide users through the navigation of website, store and app. The final goal? To persuade the user to perform certain actions. All this in a simple, clear and functional way.

◦ Not just copywriting.
Copywriting is not enough: it is necessary to know how to match writing and Content Design techniques, keeping an eye on User Experience principles.

◦ When we can talk about micro-texts?
Purchase buttons, in-app call-to-action, FAQ, product sheets, e-mail object, post blog titles, sales pages, Facebook Ads, menu items.
The world of micro-texts is potentially infinite.

◦ What can I do for you?
Design and writing, but also review and optimize content already written.

Se non direttamente da me, da altre persone, quelle che – insieme a me o verso le quali sarò felice di indirizzarti – possono aiutarti nel raggiungimento dei tuoi obiettivi.

My network is filled with professionals from different fields - like Graphic Design, Videomaking, Photography, UX/UI, Branding, Web Design, SEO - that I collaborate with to provide you with help even when your projects and business goals are more challenging.

I also collaborate with agencies, like:

◦ Latte Creative, creative agencies that creates awareness, advocacy and fundraising campaigns for organizations, institutions, foundations and innovative companies.

◦ Aquisition Team, agency that through online marketing activities and telefundraising, helps non-profit organizations gaining new donors.

◦ Worth Wearing, e-commerce that helps people and non-profit raising funds for good causes through a free service of sustainable t-shirt on-demand.

No matter if it's a freelance or an agency, we have chosen because share similar values.Different visions, but all based on mutual respect andlistening - of human beings and Earth -, and kindness , toghether with the desire to do something useful and good.Besides, we all live this life for a bigger reason, right?

I can take care of your entire communication plan, be on your side for a specific time and needs, or providing with an orientation map that will help you achieving your business goals.

Send me an e-mail to schedule a first cognitive call, and see if and how I can help you: federicalaino.business@gmail.com