What I can do for you.
Content Design
For website, blog, newsletter, e-commerce. Always looking at SEO and UX principles, I design the content structure - textual and visual - and I write them so that they will be useful, pleasant to read and accessible, meeting user's browsing habits and needs. I also write micro-copy: all those texts that revest a key role, like titles, menu items and call-to-action.
Illustration
For for websites, merchandising, editorial projects or social media: I draw stories, often using images and words together.
It can be for digital channels or on paper, as a gift or to promote an event, for a book, a t-shirt or a wall, I like I can bring my creativity anywhere,reaching out people's heart wherever they are.
Consulting and Co-ordination.
I help you to communicate well and succesfully online: in a unique, recognizable, simple way.
I can coordinate and take care the communication of your business, be on your side for a parth of your journey, providing you a map that will guide you achieving your goals.
I collaborate with
Plus other freelance and professionals.
Who I talk to.
To those who live in a slow way. But, what does that mean?
The term slow refers to the act of caring and well-being, recalling that way of life that follows the slow and conscious rhythm of the nature. If this way of living before could be just one of the options we had, if we truly wish to plant the seeds for a sustainable future, taking care of the Planet and every living being, nowdays, it's something we all have to go for, as there is no Planet B.
The slow peace. Why? Because it inevitably leads to listening, that leads to consoiusness, that leads to understanding. What ensues after is caring, of ourselves and the delicate ecosystem that everyone belong to.
That's why I speak to those who encourage and act for a sustainable way of life, that puts at its core the act of listening, respect and cure for all the living beings and the environment.
Get to know us!
Se hai un progetto in mente, sei un freelance e vuoi collaborare (o hai bisogno di una spalla su cui piangere), o magari cerchi compagnia per un trekking, email me at federicalaino.business@gmail.com or book your video-call.
Let's contaminate each other.
In my private life, as well as in my professional one, I love building bridges and fusionbetween cultures, interests and know-how. I only see barriers in human's mind, and I see contamination as a way to create new life.
Let's go beyond definitions and roles: get to know us, get defiled and let's create something togehter. Because the only bondaries we can face are those we create in our mind.
Let's spread kindness.
This is my mantra and my commitment. I believe that if we really want to talk about sustainability and well-being, we should first cultivate love and kindness. Otherwise, what direction are we going? It is our duty, a necessary act of love towards us, all the other living beings and the Earth, as there is not any separation. What comes later, than, it's a reflection of all our actions.